Beitou Aegean Shopping Park

Beijing, China

Client Name: Aegean Group

Service Scope: Interior Design

Project Location: Tongzhou, Beijing

Project Area: 102,400 ㎡

Completion Time: 2021.06

Beijing East New Life Discovery Center

Aegean Shopping Park is the second Aegean Shopping Park in Beijing. The project is an old redevelopment project that upgraded the original JH Plaza into the present Beitou Aegean Shopping Park.

Beitou Aegean is an old redevelopment project that upgraded the original Beijing Hang Plaza into the present Beitou Aegean Shopping Park. In order to promote the high-quality construction and development of the sub-center of the city, in 2019 Beitou Group initiated the establishment of the Beijing Urban Sub-Center Investment Fund with a total scale of no less than 100 billion yuan, which has received active participation from capital such as central enterprises, municipal enterprises and foreign enterprises, which not only solves the capital gap for the construction of the sub-center, but also enables social capital to share the dividends brought by the development of the sub-center.

Beijing Beitou Aegean Shopping Park is built through project upgrading and transformation, which helps to improve the quality of commercial innovation in the sub-center of the city. The commercial area of Beijing Beitou Aegean Shopping Park is 83,000 square meters, with 2 underground floors and 6 above-ground floors, equipped with nearly 1,000 parking spaces, and its commercial positioning is - "the new life exploration center in eastern Beijing".

通州爱琴海以“为消费者创造更佳的体验,提高对消费场景的认同感、归属感,提升顾客回访的可能性”为设计理念,打造新的城市中心。

地下一层的运动主题业态,通过设置开放性阶梯与渲染海底氛围的灯光,形成交互、活力的空间场所。

海浪的设计语言与柱子结合,加入互动的LED屏幕,营造良好的空间体验。

The project focuses on the economic effect driven by the first store effect and introduces a variety of first-tier brands. 80 "first stores" have been shown one after another: Red Star Movie World, Box Office, Starbucks, Crossover Store, McDonald's luna theme store, Champion, CTC Ultimate Fighting Complex, Green Tea Restaurant Longjing Boat Banquet theme store and other brands were all presented at Aegean.