Chongqing Yubei Joy City
Chongqing, China
LocationChongqing, China
CustomCOFCO Group
Service Interior Design
Area150,079sqm
Year BuiltBuilt 2021
Chongqing Yubei Joy City is located in the third national-level new area approved by the State Council, the Chongqing Liangjiang New District. It is the second landmark project created by China Resources' OFCO Joy City Holdings to enter the Southwest commercial market. The total construction area of the project is 500,000 square meters, with a commercial volume of approximately 150,000 square meters. It is designed to be the most all-inclusive trend experience destination in the Southwest, with the largest indoor immersive cultural museum in national shopping centers and the first eco-friendly canyon theme shopping park in the country, making it a "giant" in Northwest region.
As you pass through the bustling city and enter the “Joy City” gate, you suddenly encounter a gorge that is adorned endless exploration. The designers have infused aesthetic beauty into the interior design, creating a city landscape experience that is both vibrant and connected to nature, enhancing the distinctiveness of the commercial space.
Chongqing Joy City continues the language of natural gorges while infusing the DNA of Chongqing's landscape culture, creating scenes such as "canyon trails, waterfalls inside and outside the project, Chongqing tiankeng rift, hidden paradise, and flying stones from the sky." It integrates trendy and individualized ecological commercial and social spaces, interpreting the aspirations of Joy City's micro-vacation business and the night economy mode.
It is not just a shopping center, but also a social hub. Here, you can not only experience various fashion trends but also savor local specialties and cultural activities. It is a city paradise that integrates nature, culture, and commerce. It showcases the respect and love for the unique characteristics of Chongqing to the world, becoming a symbol of a one-of-a-kind fashion lifestyle in the southwest region and an ideal place where people pursue a better life.
